Here, there is no shame of design layers, copy and user experience, which is still not perfectly in place or any bad spelling, missing links, minimised functionality, scaled-down setting or dead ends, etc. and no more marvellous marketing models pretending to promote perfection. No longer, will we work in the shadows and smoke screens, as it is time for transparency, being out in the open, feeling vulnerable but free and from there on, together with you, in time and organically, we will move the movement into improved upgrades and a free-er future.
In short, you could say, that this makes us and our site unique, extremely powerful and heroic, thus, embodying the very freedom philosophy of the right to be yourself - from the very beginning, throughout our organisation, site and community, and at all times.
To be honest, we will admit that somewhere along the line, we were dreaming of a large launch with a perfect press release, great guerilla marketing, stunning stunts and slowly revealing our new name, logo and projects with pre-launch teasers from week to week. But getting all that up and running would have require much more time and the participation of partners, who would have to sponsor on the basis of our old-school and out-dated, 'what we have done...' rather than the promising and innovative, 'what we are going to do...' Besides, we didn't want to keep you and the world waiting any longer than necessary and we were kind of tired of so-called sanding, when we would much rather see results as in simply start painting the people-painted post-launch plan.
Thus, involving you all from the early start, so that, together, we can ALL stand 4FREEDOM and walk the wonderful way towards FREEDOM4ALL. And so, we deliberately chose for a so-called soft- or slow-launch, leading the way into a perhaps picture perfect platform, one day.