OUR STORY
It was the year 1874, when we first started our fight for freedom. Okay seriously now. Nonetheless, ALL4FREEDOM did not just pop-up out of nowhere and for some, the sincere story behind it all, could be even more impressive as the present and our FREEDOM4ALL future. Take a trip back to where it all began and beyond. Not only do you get to know and understand us better. But you'll become aware in a way the initiators initially became aware of the importance of freedom and the exceptional seeds that once strengthened them to change society and start this success story. Similarly, such seeds shall now sincerely soak and strive your spirit and awaken your awareness and your Himalayan high-altitude altruistic aspiration.
How it all began?
In the Himalayas, the highest area of the world? Or quite the opposite as in the Lowlands, or The Netherlands? Or somewhere and everywhere in between?
Originally, ALL4FREEDOM is indeed a Dutch initiative, founded in Amsterdam, which might not be a mere coincidence. For centuries, the country and city are famous for their freedom, tolerance, open-mindedness and positive progression. Amsterdam, as a city and a living example to those still stuck and skeptic, shall soon spread and swing its wings out to the awakening world of the first foreign followers ready to unfold their freedom-filled future, worldwide wealth and happiness. In addition, The Netherlands is the ideal try-out land for lancing new innovations and (television) concepts, housing i.e. The International Court of Justice in The Hague. Everything starts with awareness, likewise ALL4FREEDOM and her predecessor, Project Aware, whose aim, a little different than ALL4FREEDOM, was to create awareness more than the subsequent action through various try-out projects. To be honest, everything started even more way back, when, during a trip along the Himalayas, the two initiators, Jeroen and Atreya became aware of the importance of freedom and founded Project Aware in order to evoke a similar process of awareness, of which the action-based ALL4FREEDOM is now the logical follow-up.
Previously on Project Aware
For those of you who are not quite familiar with where we come from, here is some more info Project Aware. During the Project Aware period, and as the name already suggests, the organization mainly focused on awareness. Via various people-focused projects, the organization mainly focused on awareness and Project Aware asked her target audience what freedom meant and how important this was for them.
These were the try-out years, prior to ALL4FREEDOM, realized completely without donations, government grants and sponsor money. Yes, together we did all that and more and collectively we now take the next step! If just two people were capable of all this in their spare time, you can imagine what will happen if they could place the cause first, fully focus and add hundreds and thousands of individuals from around the globe.
Our roots
And this is exactly what happened, they were drawn to particularly peaceful people with welcoming auras and with whom even western Atreya and Jeroen could connect and feel their inner freedom and ease of minds. Thus, by coincidence, over and over again, they bumped into Buddhist Tibetan refugees who live in exile across the Chinese – Nepalese border areas. Ever since the Chinese Tibet's takeover by the Chinese in 1949, these Tibetan people feel that they have lost their freedom and many have fled 4FREEDOM and left their beloved country and the corresponding oppression. As two unwary non-Buddhist backpackers, Atreya and Jeroen came across the traditional Tibetan lifestyle and found freedom among refugees in the form of a fine human warmth, which they had never felt before. These refugees told them so many stirring stories about the torment and torture of the Tibetan people, human rights violations of the worst possible kind and the total destruction of their devoted and unique Tibetan culture. At least as impressive and touching was the Tibetan 'spirit', a combination of compassion, mind- and resilience, inner freedom and the qualities more or less the result from meditation. No doubt about it. How these people seemed free from suffering and dedicated to doing good, they were the modern day superheroes. Being bathed in Buddhism by meditational masters, Jeroen and Atreya soon shifted their perspective through concentration and careful analysis of the mind. These special encounters gave Atreya and Jeroen something super-heroic, unforgettable and very valuable.
MEET Pijo
Initiators and superheroes, Jeroen and Atreya, met precious Pijo in Nepal. Suddenly, she stood there, shining like some silent superstar in a small alley between two crumbling buildings. Pijo lives in her own world and is unable to express herself. Or at least that can be your first impression but in Nepal nothing is what it seems and she is a special superhero. One with special powers seen only by those who see and simply stand in her strength and silence long or intense enough. As the oppressed on the other side of the Himalayas, she too still seems imprisoned in her own mind. It is said that, after her refuge, she refuses to talk. Jeroen and Atreya gave her that balloon and as you can see, she literally lit up with the most enlightening and fascinating facial expression. Actually, Pijo is not quite so still as she looks, when you look long enough, you'll see that this little meditative mascot continuously screams for attention, as Pijo is the voice of their silence… In order to capture her innocence, and that magic moment, forever and 4FREEDOM, Jeroen and Atreya, shot this picture of a young superhero, which would serve as the very first Project Aware promotional logo.